Packaging & Branding
Matcha Set "Makona"
The packaging contains three jars of matcha with Dragon Fruit, Butterfly Pea, and Rose flavors.
The beverage helps in deriving energy from wholesome sources, calming the nervous system, and improving digestion.
Caffeinated products like coffee or energy drinks urge us to overwork and set unrealistic expectations for ourselves, leading to a disruption in work-life balance. Instead, Makona encourages self-care and healthy living as we refute the concept of toxic productivity.
The face of the brand is the character Mako. Our mascot finds himself in challenging situations related to a lack of motivation, waves of laziness, or low energy levels in the body, and the matcha drink can help him overcome these obstacles!
The packaging prototype was created by students
of the Graphic Design Department at the Lviv Academy of Arts
Ukraine, 2022
Oleksandr Topolnytskyy: art direction
Kateryna Syrotynska: packaging design
Valeriya Lytvyn: illustrations
Sofia Ilnytska-Rybchych: graphic design
